In a market dominated by Big Four giants and disrupted by AI automation, mid-tier practices face a critical choice: compete on scale or pivot to specialization. Join Edward Huntingford, Managing Director of Huntingford Advisory, as he maps the strategic transformation from generalist practice to boutique excellence. Discover how to identify your unique value proposition, restructure service offerings for premium positioning, and build the deep expertise that commands higher fees. Learn practical steps for shedding commodity services, cultivating specialist teams, and developing the advisory capabilities that make you indispensable to your ideal clients. Transform your practice from competing on price to commanding on expertise.